1. Are acquisitions and alliances good or bad for a company?

2. Would Etsy succeed more with more or less acquisitions and alliances?

3. What could Etsy do better involving alliances and acquisitions?

4. What type of synergy would be best for Etsy...modular synergy, sequential synergy, or reciprocal synergy? Why?

5. What resources would be needed for that synergy?

6. Are there any market factors that would affect this decision?

Please provide sources.