1) As Dora is packing for her honeymoon to Hawaii, she realizes that all of her sunscreens have expired. Since the sun in Hawaii is so strong, she knows she wants the best sun protection possible. She calls her friend Dan, who is a dermatologist, for a recommendation. Dora is seeking information from a(n) ________ in the information search stage.

a) government source

b) internal source

c) personal source

d) marketer-dominated source

e) public source

2)

Chad competes in multiple IRONMAN triathlons every year and trains outdoors daily. Chads been getting sunburned on his long bike rides lately, so he decides to ask his IRONMAN training group about their sunscreens before he purchases his next bottle of sunscreen. The feedback Chad receives from his IRONMAN group is an example of a ________ influence.

Multiple Choice:

a)sociocultural

b)marketing mix

c)psychological

d)situational

e) strategic

3)

One of Coppertones marketing tactics is the sponsorship of the mens and womens Olympic soccer teams. To many of the over 3 million boys and girls playing youth soccer in the United States, the U.S. Olympic soccer teams are a(n) ________ group.

Multiple Choice

a) aspiration

b) associative

c) dissociative

d) membership

e) distance

4)

Kelly wore Coppertones Clearly Shear Faces sunscreen last weekend while hiking on the Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the consumer purchase decision process.

Multiple Choice

a) postpurchase behavior

b) purchase

c) information search

d) alternative evaluation

e) problem recognition

5)

Bill and his buddies are on their way to Myrtle Beach for a guys golf weekend. While in the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before his flight is scheduled to depart, he runs in the airport convenience store to grab a bottle of sunscreen. Which situational influence likely had the most significant impact on his purchase decision?

Multiple Choice

a) temporal effects

b) antecedent states

c) social surroundings

d) purchase task

e) physical surroundings