1. As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges?

2. Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PTs strategic decision.

3. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PTs competitive advantage. Each component of your SWO must have at least three (3) elements

4. If you were Phillip King, chairman of PT, what recommendations at least four(4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons .