1. As the marketing communications officer, you are writing a post for the business's Facebook page to promote the launch of a new menu range for kids. (Write between 50-60 words)

What do you need to consider and why? Think about:

Target market and decision-makers

Audience consideration

How the message is sent and received?

2. Address the following: (Write between 80-100 words for each)

a. Briefly describe the 4P's of the marketing mix.

b. Briefly describe the elements of marketing planning:

research, analysis, evaluation, planning, monitoring, and implementation.

3. Answer the following questions: (Write between 80-100 words)

a. What is quantitative research? Provide an example of when could you use it.

b. What is qualitative research? Provide an example of when could you use it.

4. What is quota sampling? (Write between 50-60 words)

5. Visit the Australian Bureau of Statistics website: (Write between 40-60 words for each) (http://www.abs.gov.au/websitedbs/a3121120.nsf/home/statistical+language).

Select 3 statistical terms and provide a brief description of each. You must use your own words to describe them.

6. Identify 2 pieces of legislation that may impact marketers working in segmentation and research areas. (Write between 80-100 words)

7. Why is it important to abide by the provisions of the Australian marketing institute code of professional conduct? (Write between 80-100 words)

8. Briefly describe the following term: (write between 30-40 words for each term)

Organisational structures

Roles and Responsibilities

Business Plan

Marketing Plan

9. Answer the following questions: (Write between 50-70 words for each)

a) Describe product knowledge?

b) What are service standards?

c) Provide a list of 5 best practice models.

10. Explain the following term in regards to evaluating presentational. Write between 20-30 words for each.

Methods

Feedback sheets from the participants

Written Comments

Surveys and questionnaires

Focus group Interviews

Friends and family feedback

11. What is self-reflect in terms of presentation? What questions you should consider while doing a selfreflection (minimum 4 questions)? Write between 60-80 words.

12. What regulatory and organisational obligations would be relevant when preparing and giving presentations? Write between 70-90 words.

13. Describe the principle of effective communication. Write between 80-100 words.

14. Explain the following questions: (Write between 40-60 words for each)

a. Describe the range of presentation aid?

b. What materials you can use to support your presentation?