1. Assess comprehensively the following growth strategies used by most companies. Give an example for each strategy.

1.1 Market Penetration

1.2 Product Development

1.3 Market Development

1.4 Diversification

2. Analyze the importance of service marketing. Explain the following characteristics of service marketing. (

2.1 Intangibility

2.2 Value creation process

2.3 Low price sensitivity

2.4 No stock maintenance

3. What is positioning in Marketing? Discuss the following benefits of positioning in the market. Give an example to substantiate your answers.

3.1 Create a positive competitive position

3.2 Improve sales

3.3 Define a clearer target market

3.4 Make more effective sales

3.5 Connect to consumer needs

4. Critically evaluate the importance of branding in marketing. Give an example or situation to validate your answers.