1 Assess the bases of Groupon's resources and capabilities using the VRIO criteria (Figure3.2 and Table3.2). 2...
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1 Assess the bases of Groupon's resources and capabilities
using the VRIO criteria (Figure3.2 and Table3.2).
2 Andrew Mason admits that Groupon has thousands of
copycats, yet his assessment is that imitating Groupon is
difficult. Why do you think that investors disagreed?
3 If you were the new Groupon CEO what resources and
capabilities would you build on to give the company a
sustainable competitive advantage?
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