1. ASSIGNMENT YOU ARE FREE TO CHOOSE WHICH COMPANY YOU WILL REPORT TO:

- Supercell Company or - Finlayson Company.

The length of the assignment in total is 5-7 pages. Return your reflection on Learn,

Search the company web-pages, publications and other possible sources to gather information needed to perform the analyses as detailed below.

Perform the analysis and organize your report as follows:

Short introduction (max. 1 page) of the company, and company mission, vision, strategic choices and values

Carry out full analysis of the industry using PESTEL, SWOT and Porters five forces analysis. The PESTEL framework is an analytical tool used to identify key drivers of change in the strategic environment. PESTEL analysis includes Political, Economic, Social, Technological, Legal, and Environmental factors. A SWOT analysis is one of the types of strategic management frameworks used by companys to build and test their business strategies. A SWOT analysis identifies and compares the strengths and weaknesses of an company with the external opportunities and threats of its environment. The SWOT analysis clarifies the internal, external and other factors that can have an impact on an company's goals and objectives.. Porter's Five Forces Framework is a method for analyzing competition of a business. (See publication Strategic analysis tools, PART 2 on the Platform)

Analyze and describe competitive advantage of the company and the challenges on the market.