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Assume that Tesla produces and sells 3 5 0 3 5 0 Model X ' ? s in 2 0 2 4 . 2 0
Assume that Tesla produces and sells 350 Model X's in 2024. Compute the product cost per unit for Model X.
Tesla Data Tesla Motors designs, develops, manufactures, sells and leases high-performance fully-electric vehicles and energy storage systems. Their 10-K boasts "we are the world's first vertically integrated sustainable energy company, offering end-to-end clean energy products, including generation, storage and consumption... we currently offer or are planning to introduce electric vehicles to address a wide rate of consumer and commercial vehicle markets, including the Model 3, Model Y, Model S, Model X, Cybertruck, Tesla Semi and a new Tesla Roadster". The following forecasted financial information has been gathered about Tesla Motors for 2024*: Model X, Model S, and Model 3 models sell for $120,000, $80,000 and $35,000 respectively. Each vehicle uses direct labor that costs, on average, $50 per hour. Its unit costs for each vehicle at this level of activity are given below: Selling Price Direct Materials Direct Labor Variable Manuf. Overhead Variable SG&A Model X Model S Model 3 $120,000 $80,000 $35,000 $30,000 $12,000 $10,000 $20,000 $15,000 $7,000 $7,000 $5,000 $2,000 $12,000 $8,000 $5,000 Tesla considers its traceable Fixed MOH to be avoidable and has $8.6 million, $11.2 million, and $10 million related to the Model X Model S, and Model 3, respectively. Tesla's common fixed SG&A costs of $40 million are deemed unavoidable and have been allocated to products based on relative sales price per unit. Common fixed SG&A expenses are allocated as $20.4 million to the Model X, $13.6 million to the Model S, and $6 million to the Model 3. *Numbers and data have been dramatically modified for access to data and for tractability purposes.
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