1. Assume that you were approached by Kamoso distributors to train its new employees on factors affecting distribution channel selection. Explain how product characteristics would affect Kamoso distributors’ selection of distribution channels. [10 Marks]

2. Discuss the four types of wholesalers available to a distribution channel. [10 Marks]

3. Using examples from an industry of your choice, briefly explain the four sub-objectives of a marketing communication campaign. [10 Marks]