1) Assume two approaches to valuation: (1) value the equity in the firm and (2) value the entire firm. What is the distinction? Why does it matter?

2) Generic Corp earned $95 million dollars (after tax) last year with corporate assets available totaling $400 million. If they have a target growth rate of 12% they need to achieve to remain competitive from an industry and analyst perspective, how much do they need to invest back into the firm?

Hint: (ROIC then IR rate)