Question
1. Assume you collected a quarterly sales data (in millions of dollars) over a four-year period from the first quarter 2016 to the fourth quarter
1. Assume you collected a quarterly sales data (in millions of dollars) over a four-year period from the first quarter 2016 to the fourth quarter 2019, and computed the seasonal index for each quarter. If (actual) sales were 152 in the first quarter of 2016 and the (normalised) seasonal index for the first quarter was 1.04, what is the deseasonalised sales value (in millions of dollars) in the first quarter of 2016? Round your answer to two decimal places.
2. Assume you collected a quarterly sales data (in millions of dollars) over a four-year period from the first quarter 2016 to the fourth quarter 2019, and computed the seasonal index for each quarter. If (actual) sales were 221 in the fourth quarter of 2018 and the (normalised) seasonal index for the fourth quarter was 0.98, what is the deseasonalised sales value (in millions of dollars) in the fourth quarter of 2018? Round your answer to two decimal places.
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Global Marketing
Authors: Johny K Johansson
5th Edition
0073381012, 9780073381015
