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1. Assume you have decided to buy an advertisement in the local newspaper to publicize your new photography business. The cost of the ad is

1. Assume you have decided to buy an advertisement in the local newspaper to publicize

your new photography business. The cost of the ad is $6700. You have decided to charge

$135 per photo shoot, and your variable costs are $45.

a. What is your contribution per unit?

b. How many photo shoots do you need to break even on the cost of the ad?

c. What is your break-even point if you charge $155 per shoot?

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