1- Assume you've researched the Snapchat marketplace (SNAP Inc., symbol SNAP, has the Snapchat smartphone app and website www.snapchat.com). Prepare for Snapchat a Decisional Table (as taught in class) for the market or segment you feel is appropriate. Document information on the alternatives (information, comments, justifications for each alternative). Above the table clearly indicate which segment it was prepared for or if it is for the general market (or which market). Under the table (and comments/justifications) write paragraphs indicating appropriate positioning or promotion strategies (derived from your table) and explained (including implementation details).

2- Select a market (or segment) that does not have to do with social networks/communication and you are stronger (or that it is not difficult for you to investigate) and prepare a Decisional Table. Above the table, clearly indicate your product/alternative (or business or service. NOTE: Your product/alternative should not be the one that is ranked #1), if the table is for the general market or a segment. Under the table (and comments/justifications) write paragraphs indicating appropriate positioning or promotion strategies (derived from your table) and explained (including implementation details).