Question
1. At the time the case study was written, POLARIS INDUSTRIES strategy was to become a highly profitable customer centric global enterprise by 2020. Evaluate
1. At the time the case study was written, POLARIS INDUSTRIES strategy was to become a highly profitable customer centric global enterprise by 2020. Evaluate if this is true and what possible international strategy approaches (multi-domestic, global or transnational) was used to try and achieve this.
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Managerial Economics Theory Applications and Cases
Authors: Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield
8th edition
978-0393124491, 393124495, 978-0039391277, 393912779, 978-0393912777
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