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1 Atlantic Wave Pacific Pounder 2 Sales price $356.00 $144.00 3 Variable cost of goods sold per unit 126.00 54.00 Manufacturing margin per unit $210.00

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1 Atlantic Wave Pacific Pounder 2 Sales price $356.00 $144.00 3 Variable cost of goods sold per unit 126.00 54.00 Manufacturing margin per unit $210.00 $90 00 5 Variable selling expense per unit 180.00 72.00 6 Contribution margin per unit $30.00 $18.00 The sales unit volume for the sales territories and products for the period is as follows: East Coast West Coast Atlantic Wave 5,000 20.000 0 Pacific Pounder 5,000 a. Prepare a contribution margin by sales territory report. Calculate the contribution margin ratio for each territory as a whole percent, rounded to one decimal place. Refer to the Amount Descriptions Nst provided for the exact wording of the answer choices for text entries. b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories? a. Prepare a contribution margin by sales territory report. Calculate the contribution margin ratio for each territory as a whole percent, rounded to one decimal place. Refer to the Amount Descriptions list provided for the exact wording of the answer choices for text entries. Coast to Coast Surfboards Inc. Contribution Margin by Territory East Coast West Coast 2 Sales 3 Variable cost of goods sold Manufacturing margin 5 Variable selling expenses 6 Contribution margin 1 Contribution margin ratio Final Destinn Final Question b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories ? The East Coast's total contribution margin is lower and the contribution margin ratio is lower when compared to the West Coast. This, in part, is explained by the single board style for the East Coast as compared to the two styles available in the West Coast. Taking a closer look, the Atlantic Wave's manufacturing margin/unit is $ while the Pacific Pounder's is $ Junit. And the Atlantic Wave's variable selling expense/unit is $ while the Pacific Pounder's is s unit. With an eye on improving profitability, modifying the product mix within the two territories would be ineffective. Additionally, the company should review variable costs The variable cost of goods sold could shed light on manufacturing inefficiencies. Also, a review of Atlantic Wave's variable selling expense per unit could also help with overall profitability

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