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1. Attractiveness of Premium Wine Segment According to the case, wines costing more than $10 are a part of the premium segment and at of

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1. Attractiveness of Premium Wine Segment According to the case, wines costing more than $10 are a part of the premium segment and at of US wine industry volume and 40% of its revenues on an annual basis. The attractiveness wine segment in the US can be better understood using the Porter's ve forces analysis fram- Rivalry among Existing Competitors: LOW~MED. Premium wines are differentiated by t1

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