1. Axiom international wants to expand its operations to China and needs to select a mode of entry that would give it access to local knowledge, allow sharing of development costs and risks, and also be politically acceptable. Which of the following modes of entry would be most suitable?

1. Wholly owned subsidiary
2. exporting
3. joint venture
4. licensing
5. franchising

2. Where distribution is concerned an important difference between countries is that:

1. Channel length tends to be shorter in developing than in rich countries
2. the retail system tends to be more concentrated in developing countries and fragmented in rich countries
3. the retail system tends to more fragmented in developing countries and concentrated in rich countries
4. Walmart and other retailers have no interest at all in establishing outlets in developing countries such as India

3. If consumer tastes and preferences are different in the overseas market than at home this is likely to be seen primarily as a pressure for:

1. Cost reduction through standardization
2. Local responsiveness and product adaptation
3. regulation by the local government
4. staying out of that market to keep costs down
5. all of the above