1. Backlinks that are considered pure endorsements that will improve a webpages ranking on any search engine is a(n) _____ link?

a. editorial

b. manual

c. neighborhood

d. manufactured

2. which of the following statement is wrong?

a. A webpages popularity is determined by other webpages

b. Search engines rank websites, not webpages

c. The more backlinks there are to a website, the more popular the search engines consider that website to be.

d. Because of their low quality, manufactured backlinks should be avoided.

3. which of the following statement is wrong?

a. In most situations, a website should use keyword search phrases that have a higher level of search traffic.

b. When a keyword phrase is incorporated into a pages content, it increases the relevance score for that keyword.

c. A URL that contains a target keyword phrase will receive a heavier weight in terms of relevance than a URL that does not contain the keyword phrase

d. If hundreds of websites are targeting a particular keyword search phrase, it would be a good choice for a new website to use also since the keyword phrase is generating a high level of traffic.