1 Balanced scorecard 2 3 Planned Actual 4 5 6 $55,859,600.00 $ 55,054,000.00 $43,099,600.00 $ 45,994,000.00 $ 320,000.00 $ 400,000.00 14.5% 10.06% 7 8 9 10 11 12 Financial information Total Revenue Total costs Journal advertising ROI Residual income Income Minimum return Residual income Customer information Course attendance Technical reports sold Operating criteria Average cost per magazine Other personnel costs. salaries $ 12,760,000.00 $ 9,060,000.00 $ 7,920,000.00 $ 8,105,400.00 $ 4,840,000.00 $ 954,600.00 13 36000 33285 29000 30000 14 15 16 17 18 $ 36.00 $ 25.00% 40.00 23.40% 19 20 b Which of the evaluation areas you selected indicated success and which indicated failure? Give some explanations of the successes and failures. 21