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1) Baldwin's Elite product Bat has an awareness of ?'2%. Baldwin's Bat product manager for the Elite segment is determined to have more awareness for
1) Baldwin's Elite product Bat has an awareness of ?'2%. Baldwin's Bat product manager for the Elite segment is determined to have more awareness for Bat than Andrews' Elite product Abby. She Imows that the rst $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows onethird of Bat's existing awareness is lost everyr year. Assuming that Abby's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Baldwin's Elite product manager should spend in promotion to earn more awareness than Andrews' Abby product? Select: 1 3M 1M Nothing 2M
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