$1.$ Based on case reading, analyze the mission, overall business model, and corporate behavior $($management$,$ performance, controls, decision making, etc.$)$ to explain the culture, values, and spirit of UPS and FedEx.

$2.$ What were the enabling conditions for FedEx to enter the market? What do you make of UPS taking nearly $10$ years to launch a response against competitive threats posed by FedEx?

$3.$ Identify and discuss some key evolutionary$/$ revolutionary events of the express packaging business.

$4.$ Based on the case,

a$.$ given a career choice in management, which company will you choose to work for?

b$.$ what future holds for the industry?