1. Based on his research, Arturo estimates that he realisticallywould generate around $100,000 gross revenue per year if heconverts his weekly Bolivian barbecue fusion pop-up restaurant intoa food truck that operates five days a week. His gross revenueestimate most likely represents which of the following?

Group of answer choices

Beachhead Market

Servicable Available Market

Share of Market

Total Available Market

2. In the scenario presented in the first question, Arturoestimated that he realistically would generate around $100,000gross revenue per year with his food truck.

One potential customer, Iago, works less than one hundred feetaway from one of Arturo's proposed service locations, has gooddisposable income, and eats out often. Based on this information,Iago mostly likely belongs in which of the following markets?

Group of answer choices

TAM, SAM, and SOM

TAM and SAM only

SAM and SOM only

SOM only

3. In the scenario presented for the first question, Arturoestimated that he realistically would generate around $100,000gross revenue per year with his food truck.

Let's assume that he arrived at this number by noting that thefood truck market is about $1.2 billion in the US, by noting thatthere around 24,000 active food trucks in the US, and by assumingthat his food truck would generate twice as much revenue as anaverage food truck. This would be an example of which of thefollowing?

Group of answer choices

Customer Journey Mapping

Customer Segmentation

Top-Down Market Analysis

Bottom-Up Market Analysis

4. In the scenario presented for the first question, Arturoestimated that he realistically would generate around $100,000gross revenue per year with his food truck.

Let's assume that he arrived at this number by noting a $20average total purchase from his popup customers, by noting that hisweekly pop-up restaurant serves 20 people on average, by assumingthat he would be able to average that number on a daily basis if heserves a wide enough area, and by assuming that he would work 5days a week 50 weeks out of the year. This would be an example ofwhich of the following?

Group of answer choices

Top-Down Market Analysis

Bottom-Up Market Analysis

Customer Segmentation

Customer Journey Mapping

5. According to Social Explorer, what is the population persquare mile of Missouri?

Group of answer choices

89.1

87.1

88.8

88.5