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1. Based on its current positioning in the market and the many constraints in place, what steps would you suggest McDonald's take in order
1. Based on its current positioning in the market and the many constraints in place, what steps would you suggest McDonald's take in order to reclaim a leadership position in the industry?
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Solution Ans6 Suggested steps for McDonalds to retake leadership position McDona...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
