1. Based on the data provided in the marketing dashboard, what type of promotional marketing effort, if any, should Kai invest in to increase the number of canine customers and profit?

(Click to select) There is not sufficient data Coupon and magazine are equal No marketing Coupon direct mail Magazine advertising

2. Kai feels strongly that putting a coupon in the market will dilute the perceived value of his services, so he really wants to pursue the magazine advertising option. Kai can change the size of the ad which will affect the cost and the effectiveness of the ad. Which combination of advertising cost and responsiveness (number of new customers) maximizes his profit?

(Click to select) 160 clients per month, $2500 advertising cost 120 clients per month, $750 advertising cost 150 clients per month, $2000 advertising cost 110 clients per month, $500 advertising cost 130 clients per month, $1100 advertising cost

3. Another option that Kai could consider is changing the value of the coupon. Not surprisingly, the larger the coupon , the more customers Kai can expect. A $2 coupon gets him 120 clients per month, a $5 coupon gets him 135 clients per month, a $10 coupon gets him 150 clients per month, a $15 coupon gets him 175 clients per month, and a $20 coupon gets him 200 clients per month. Which customer/coupon combination maximizes Kai's profits?

(Click to select) 175 clients per month, $15 coupon 120 clients per month, $2 coupon 150 clients per month, $10 coupon 200 clients per month, $20 coupon 135 clients per month, $5 coupon

4. To maximize his profit, Kai should adopt which of the following strategies?

(Click to select) Maximize selling efforts which increases costs Minimize promotional costs which decreases revenue Focus all efforts on maximizing revenue, at any cost Focus all efforts on minimizing costs, regardless of the impact on revenue Maximize revenue while simultaneously minimizing costs

5. Instead of utilizing a promotional marketing tactic, Kai has decided to change the price of his product in an effort to increase his customer base and maximize his profit. The lower the price, the more customers Kai can expect to attract. Which customer/price combination will maximize Kai's profit?

(Click to select) $40 price, 180 clients per month $70 price, 80 clients per month $45 price, 160 clients per month $50 price, 140 clients per month $60 price, 96 clients per month