1. Based on the IAE guidelines, is the Associated Press' arrangement with FanDuel an ethical advertising partnership? If you worked for the Associated Press, what concerns would you have for overseeing the actual implementation of the agreement.

Principles and Practices - Institute for Advertising Ethics

Is it a conflict of interest for a sports journalist to make a gambling wager based on information gained while reporting, or is that insider information just a new perk of the profession with minimal ethical concerns?

2. How would you characterize the ethical fallout from the case study involving ESPN's Adam Schefter? Do you think it is an ethical lapse that only interests journalists, or can it erode ESPN's reputation because viewers will be less likely to trust the reporting?

3. To what extent does a documentary film's credibility suffer if it relies on footage approved by the film's subjects? How could this affect an audience's perception of journalism?

4. We'll step out of the sports realm for the last question. Let's pretend you write for Macworld, which is an online site and digital magazine covering Apple computer news and products (iPhones, iPads, Macintosh computers, Apple TV, software, hardware, audio, etc.). Explain any potential conflicts of interest you need to keep in mind when you do a product review. These can be conflicts of interest for you as a writer or conflicts of interest that your audience is likely to assume about Macworld content.