1. Based on the theory in the book Consumer Behavior, there are three forms of cultural learning a. Explain the difference between the three cultural learning! b. Explain how each can be used effectively in marketing and advertising?

2. Habits and routines are highly subjective and culturally specific to each country. For example, an Asian breakfast differs from a Western breakfast in terms of food choices, time of day, and preferred location. Try to identify the main differences between the two by preparing a list of cultural differences between each and providing explanations