1 Before firms such as General Foods and Quaker Oats introduce a new consumer product nationally, they...
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Question:
1 Before firms such as General Foods and Quaker Oats introduce a new consumer product nationally, they frequently place the product in a test market to see how it will sell. How can a salesperson use test information in a sales presentation?
2 What is cooperative advertising? Explain the steps involved.
3 Why do companies advertise?
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