1. Before the 2014 FIFA World Cup, BBC predicted that 22% of the FIFA World Cup audience would express an interest in seeing one of its forthcoming new television shows, including The golden cobra,and Bravo Two Charlies.BBC ran commercials for these television shows during the FIFA World Cup. The day after the 2014 World Cup, Intermediate Advertising Group of UK sampled 1532 viewers who saw the commercials and found that 414 said that they would watch one of the BBC advertised television shows.

Required:

a. Formulate the appropriate hypotheses. (2mks)

b. At =0.05, determine whether the intent to watch the BBC television shows significantly increase after seeing the

television commercials and state your conclusion. (5mks)

c. Why are such studies valuable to companies and advertising firms?(3mks)