1. Below are terms used in sales promotions:-

-Competitive advertising

-Product advertising

-Informative advertising

- Institutional advertising

-Primary demand advertising

Identify the most appropriate term described in each of the following case,

i) Aims at increasing the sales volume of the company's entire range of products

ii) Provides relevant information about producers products

iii) Seeks to popularize the business enterprise offering goods for sale

iv) Seeks to promote the sale of a new variety of a company's creations

2. Outline four benefits that accrue to a company by using a prize winning competition to promote

its products

3. Outline four steps involved in personal selling

4. State any three forms of after sales services offered to customers

5. State the functions of advertising agencies to the producers

6. Elgon industries a producer of sweets and chocolates wants to launch its products in the

market. Outline four factors the firm should consider when choosing an appropriate medium

for promotion

7. List four after sale services that a seller may offer to attract more buyers for his products

15.- PRODUCT PROMOTION

1. Highlight five benefits that afirm gets from the use of customers care services as part

of its operation

2. Highlight five circumstances under which persuasive advertising may be used

3. Explain five benefits that consumers are likely to enjoy from product differentiation

4. Jogoo business enterprise has been using salesmen to market their products. Highlight

five benefits of this strategy to the company

5. Explain five circumstances under which personal selling would be the most appropriate

method of promoting a product

6. A manufacturer exhibited his goods in a local trade fair. However, his sales didn't increase

significantly thereafter. Outline five reasons that may have led to lack of significant sales

increase

7. Highlight five sales promotional methods which may be used by traders to increase their sales

8. Advertising in the newspapers is one way of promoting sales of goods. Highlight five limitations ofadvertising goods in newspapers

1. For each of the following production activities, indicate whether it is direct or indirect type of

production

Activity Typeofproduction

i) An individual washinghis own clothes

ii) An individual supplying beefin an area

iii) An individualoperatingafoodkiosk

iv) An individual producingmaizeforhisfamilyconsumption

2. Write in full the following abbreviations:

i) Franco

ii) O.N.

iii) C.W.O

iv) I.O.U

3. Explain the factors that have led to dominance of subsistence production despite development

in technology in Kenya.

4. Identify the type of utility created in the following circumstances

Activity Utility

a) Carpentry

b) Selling bread to students

c) Warehousing of goods imported

d) Carriage of cargo to the market

5. Outline four ways in which the productivity of land can be improved

6. State four ways in which a society benefits from indirect production

7. Outline four disadvantages of division of labour and specialization

8. Distinguish between the following types of utilities:-

(a) Form utility

(b) Place utility

9. A worker has been working as a mechanic for two years. However, he thinks of changing to

another occupation

10. List four features of land as a factor of production

11. Highlight four factors that could influence mobility of capital as a factor of production

12 Highlight four types of utility and identify how each is created by production

13. Give four characteristics of indirect production 04 - PRODUCTION

1. Outline five differences between direct production and indirect production