1 Below are two scenarios. Indicate how the researcher should proceed in each case; that is, determine the following, giving reasons: a. The purpose of the study b. The type of investigation c. The extent of researcher interference d. The study setting e. The time horizon for the study f. The unit of analysis g. Sampling Process and sample for the scenarios Scenario A Ms. Joyce Lynn, the owner of a small business (a women's dress boutique), has invited a consultant to tell her how her business is different from similar small businesses within a 60-mile radius with respect to use of the most modern computer technology, sales volume, profit margin, and staff training. Scenario B Mr. Paul Hodge, the owner of several restaurants on the East Coast, is concerned about the wide differences in their profit margins. He would like to try some incentive plans for increasing the efficiency levels of those restaurants that lag behind. But before he actually does this, he would like to be assured that the idea would work. He asks a researcher to help him on this issue. Transformation process: Use PM to transform organisations. How this is achieved would depend on factors such as scale and size of the organisation, its geographic dispersal and competing challenges. The latter could be the requirement to remain strong in the market, to make a profit or to meet customer expectations during a period of transformation. How this is achieved would depend on factors such as scale and size of the organisation, its geographic dispersal and competing challenges