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1) Ben is the general manager at Thomson Retail, LLC.For the past ten years, he has noticed that sales staff have the best understanding of

1) Ben is the general manager at Thomson Retail, LLC.For the past ten years, he has noticed that sales staff have the best understanding of customers' wants and buying habits.The company used these perceptions to design its retail spaces and determine which products to stock.To develop this process, Ben recommends all managers at Thomson Retail, LLC, to encourage an open communication network, where information flows freely and spontaneously between and among staff and managers.Which one of the following communication networks does Ben recommend?

1- all-channel

2- chain

3- wheel

4- downward

Some Information

Direction of Flow

Downward: communication that flows downward from a manager to employees - Town hall meeting: informal public meetings where information can be relayed, issues can be discussed, or employees can be brought together to celebrate accomplishments

Upward communication: communication that flows upward from employees to managers

Lateral communication: communication that takes place among any employees on the same organizational level

Diagonal communication: communication that cuts across work areas and organizational levels

Networks

Communication networks: the variety of patterns of vertical and horizontal flows of organizational communication

Grapevine: the informal organizational communication network

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