1. Bens Lumber Company in Saskatoon features a large selection of materials for flooring, decks, mouldings, windows, siding, and roofing. The prices of lumber and other building materials are constantly changing. When a customer inquires about the price on pre-finished wood flooring, sales representatives consult a manual price sheet and then call the supplier for the most recent price. The supplier in turn uses a manual price sheet, which is updated each day. Often, the supplier must call Bens sales reps back because the company does not have the newest pricing information immedi- ately on hand. Assess the business impact of this situa- tion, describe how this process could be improved with information technology, and identify the decisions that would have to be made to implement a solution.