1. Between 2008 and 2009, average circulation of US. newspapers fell by 7%. The New York Times suffered a relatively smaller decline, with weekday circulation falling 3.6% to 1,039,031. The Times announced a quarterly loss of $74 million with circulation revenue increase slightly due to a price increase in 2008 from $1.25 to $1.50. In early May 2009, it was reported that the Times would raise its weekday price from $1.50 to $2 and that the price increase would increase revenue by $40 million. (Source: \"New York Times set to increase price\