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1. Big Rock is a publicly-traded corporation. If I want to become a shareholder in Big Rock, what advantages does this legal form offer to

1. Big Rock is a publicly-traded corporation. If I want to become a shareholder in Big Rock, what advantages does this legal form offer to me? 2. Who are the other main users of the financial statements? (Hint: Consider how the total assets of Big Rock have been financed other than through shareholder investment.) 3. Is Big Rock a Merchandiser, Manufacturer, or a Service-Based Company? What indicators exist on the Statement of Financial Position to support your answer? 4. What types of long-term assets has Big Rock invested in to operate its business? 5. What risks or competitive pressures would impact Big Rocks operations? Think of industry trends, substitute products, seasonality, and other market forces.

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