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1. Billie goes to the dentist for his annual teeth cleaning. This time when he is checking out at the end of the visit, the
1. Billie goes to the dentist for his annual teeth cleaning. This time when he is checking out at the end of the visit, the receptionist shows him a brochure of teeth whitening trays which includes a range of tooth colors. The dentist then comes out and says, \"I thought you might like to have a photocopy of your beautiful smile from the images we took in the office today of your teeth.\" At first Billie thinks the dentist was being nice, and that this was an added service. But then after Billie gets home and compares the teeth whitening brochure's pictures to his photograph, he thinks his teeth look yellow and could be brighter. The next day, he calls the dentist to purchase the whiteners. The receptionist and the dentist were using the _____ Approach to sales and promotions. Muted Sex Appeal Market Ethnography Believers P&G (and Gamble) anxiety
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