1. Bottom-Up Pricing PART 1: . S Marks 1 Bryan Bessner has invested $800,000 in a small (400-seat) theatre. He would like to see a 15% after-tax return on his investment this year. Bryan faces a personal tax rate of 35%. There are many costs involved in running a theatre. Estimates indicate that variable costs will use up 60% of the revenue earned by the theatre. Fixed costs would be: Salaries.. $450,000 Insurance.. 25,000 License. 15,000 Utilities.. 106,000 I Also, depreciation on the theatre building itself would be 10% of the building's $1,500,000 book value. Part of Bryan's investment (included in the $800,000 mentioned above) in the theatre came through a bank loan of $150,000, on which he will be paying 8.5% interest this year. REQUIRED: Please calculate the total amount of revenue that this theatre will need to earn this year, in order to meet all costs and allow for Bryan's expected after-tax return. PART 2: 5 Marks : Now that the revenue has been determined, Bryan wants to set his ticket prices. He knows that in the coming year, he will keep the theatre open for 110 nights, and his marketing team has determined that he should expect an 80% yield (seat occupany) on average. Please note again that the theatre has 400 seats. Pricing Tranche data: Tranche 1, paying top ticket price, representing 22% of ticket sales Tranche 2, paying 70% of the top ticket price, representing 49% of ticket sales Tranche 3, paying 55% of the top ticket price, representing the remaining ticket sales I REQUIRED: Find the ticket price for each tranche, and then demonstrate with calculated proof (a basic income statement), that with this pricing model, the revenue goal will be achieved