1. Bounty's slogan for their line of paper towels is "the quicker picker-upper." Which of the following approaches does that most closely represent?

Make it a metaphor

Describe it literally

Shopify slogan maker

2. Samantha is preparing to participate in a public pitch competition about her startup. At most, how long will she have to engage her audience with the ideas she is presenting?

90 seconds

7 to 20 seconds

1/10th of a second

3. Which of the following statements about guerrilla marketing is not true?

Guerrilla marketing can run afoul of social restrictions.

Guerrilla marketing should not be pursued by established businesses.

Guerrilla marketing can be pursued for almost any product or service.