1. "Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for ...

• Profit per Unit
• Net Profit
• Net Income
• Gross Profit

2. What does the International Advertising Federation include in its report?

• A list of all competitors' advertising budgets
• A breakdown of all competitors' ad ratings within each segment
• The pass and fail grade of advertisements introduced by all the competitors in the industry
• A list of deceptive advertisements

3. How would you define "penetration pricing"?

• Offering deep price cuts.
• Offering price rebates.
• Offering better prices than the competition.
• Offering premium prices.

3. Projecting your profitability will allow you to do what? (Select all that apply.)

• Study your revenues, expenses, and projected profits
• Decide if you need to take on some debt in the current quarter
• Determine if your factory location will need to be changed in the upcoming quarter
• Evaluate different financial outcomes based on different demand scenarios
• Compare your projections to actual results when you receive them

4. True or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play.

True

False

5. Which decisions directly impact the promotion of your brands?

• Pricing
• Demand projection
• Sales force training
• Advertising allocation and budget
• Fixed capacity increase

6. In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration?

• Competitors' prices
• Brand and Ad Judgments
• Employee productivity
• Brand profitability
• Competitive capacities