1: Branding Innovation This assignment ows from the contribution of innovations to the growth on macroeconomic level (Schumpeter, 1934), industry level {Disruptive Innovation: Christensen, 2003}, and the rm level, where Peter Ducker's assertion, noted in Chapter 1 of Managing Marketing in the 21st Century, that the business enterprise has two and only two basic functions, marketing and innovation. We tend to think of innovation only in terms of product or process technology, but rms increasingly look at innovation in services as a vital component of their competitive advantage in addressing markets. For this homework exercise you should analyze and write up _ve contemporaryr customerfocused innovation you have observed and investigated.|