1. Browse the Internet, using a tool such as Google Images to search for photos of college-aged students in various microcultures worldwide. For example, look for Emo or Goth consumers in a country that you consider to be foreign. Would these consumers appear to fit in your home culture? Why, or why not? How are they different from Emos or Goths in your home country?

2. Go to Vans https://wwwvans.com

At Vans, the focus is on building strong and enduring relationships through strategic PR. The expenditure on advertising at Vans is huge, and it involves print, online, TV, and outdoor advertisements. Vans is also engaged in sponsoring events in order to promote bonding and spread its culture. It also deals in cause marketing and athlete endorsementsactivities that are perceived to strengthen the brand. Besides conventional marketing, Vans also focuses on interactive marketing and collaborations are part of its product-oriented marketing strategy. With the expansion of its product line, the focus on brand promotion has now shifted to mixing branding advertisements with product-driven advertisements. With the changing face of technology, Vans plans to do more interactive marketing in the future.

1. Explain how Vans' target audience influences the company's advertising and marketing strategies. Why, in your opinion, are these strategies necessary for the company to target its audience?

Describe the primary demographic characteristics of Vans' target audience. How do you think these will change in the next 20 years?