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1 . Build a statistical model to explain the relationship between sales and promotional efforts and interpret the regression output. 1 . Does the in

1. Build a statistical model to explain the relationship between sales and promotional
efforts and interpret the regression output.
1. Does the in-store demo program boost the sales? If so, for how long does the sales lift
last? (What is the total financial impact of each promotion?)
2. Does the placement of the product within the store affect the sales? (What is the total
financial impact of each promotion?)
3. What other factors affect the sales of GoodBellys products?
4. Based on the regression output, what are your recommendations to GoodBellys
management?
5. What are your suggestions to improve and refine the model?
6. Are GoodBellys products price sensitive?
7. Does GoodBellys popularity fall within a certain demographic? (Are there significate
variable to justify your conclusion?
8. What are the total sales if GoodBelly uses all the promotion tactics?

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