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1: Businesses are advised to price products according to the value (benefits) the products provide the customer. But, rarely do business customers come right out
1: Businesses are advised to price products according to the value (benefits) the products provide the customer. But, rarely do business customers come right out and tell a selling firm what that val
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OM6 operations supply chain management
Authors: David Alan Collier, James R. Evans
6th edition
1305664795, 978-1305888210, 1305888219, 978-1305664791
