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c. What is Culture? And What are the cultural elements that are taken into consideration for maintaining a healthy working environment at Unilever? (Mention two cultural elements only)

d. What is Human resources Management (HRM)? and What is the role of Human Resource Management in helping the newly hired team cope with cultural changes?

2- What is the main ethical issue that Unilever had within the Brazilian market? What is the impact of that ethical issue on the company's marketing strategy and marketing mix?

3-If you were part of the team, what would the marketing plan you choose to put for the Vaseline Intensive Care lotion be like? (20 points) Make sure to cover all the following: a. Product; b. Price; c. Promotion; d. Place.

4. Discuss the challenges that Unilever may face while introducing the same product to the Egyptian market and how they should address them. (20 points) Make sure to cover the following points: a. Cultural differences; b. Price differences; c. Promotional differences. 5. What is Social Responsibility? Describe a "Socially Responsible" initiative that Unilever started to adopt to promote further its products from the case study. and Identify how that might affect Unilever's brand market image and business performance in general

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tota word count 1500