1. Calculate Uplift EC: Expected donation if contacted = PGivingContact * PredContact 2. ENC: Expected donation if not contacted = PGiving NoContact * Pred NoContact 3. Uplift: Value created by contacting = EC - ENC 1234567 A B C D ID Gave AmtGave PredContact Pred NoContact PGiving Contact 2422073 0 0 368,9250731 368,9250731 0,734872067 2394415 1 40 267,5369606 267,5369606 0,851819193 2201020 1 40 263,0737339 263,0737339 0,854196836 2940637 1 2561134 1 10 2387866 1 20 283,3737778 283,3737778 365,1596021 365,1596021 20 274,6629921 274,6629921 0,735778966 0,825811442 0,713165121 30 Copyright 6 G H | J PGiving NoContact EC ENC Uplift 0,233744654 271,1127 86,23426 184,8785 0,227434215 227,8931 60,84706 167,0461 0,232647544 224,7168 61,20346 163,5133 0,162365502 208,5005 46,01013 162,4903 0,383343509 301,553 139,9816 161,5714 0,130874294 195,8801 35,94633 159,9337 Ssas