1. Campbell's is a large company. How can cloud tools work for smaller organizations? Consider three types of organizations: a college with about 2,000 students, the police department of a city with a population of about 250,000, and a family-owned chain of five car dealer ships in the same region?.

2. Spagnoletti has shifted resources from back-office sys terms to marketing initiatives. Commenting on this choice, he says, "If your strategies are clear, and you understand the risks to your back office versus the opportunities, it's very easy to make those shifts and it's noticeable." What risks is Spagnoletti taking?

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