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1. Can product placement change consumers' deeply rooted values and attitudes? Explain. 2. What are some results marketers can expect from product placement? What should

1. Can product placement change consumers' deeply rooted values and attitudes? Explain.

2. What are some results marketers can expect from product placement? What should they not expect?

3. Provide some examples of virtual product placement. Are they effective? Why or why not?

4. What are the benefits of products placement? Are there disadvantages?

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