1. Can you investigate a Telstra " Australia is why" campaign?

2. Can you analyse and explain the impact of the choice of Source, Messaging and Channels in the company?

3. is it possible to evaluate the different Media utilised and critically analyse the effectiveness of the chosen media vehicles?

4. Assess the Creative strategy used.

5. provide ideas of creation of your own campaign plan (recommend a different USP and creative execution)

6.Critically analyse a Successful or not so successful "Australia is why" and provide a detailed report?

7. Why you feel the campaign was successful or your recommendations on how the campaign could be improved?