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1. Can you investigate a Telstra campaign in Australia? 2. Can you analyse and explain the impact of the choice of Source, Messaging and Channels

1. Can you investigate a Telstra campaign in Australia?

2. Can you analyse and explain the impact of the choice of Source, Messaging and Channels in the company?

3. is it possible to evaluate the different Media utilised and critically analyse the effectiveness of the chosen media vehicles?

4. Assess the Creative strategy used.

5. provide ideas of creation of your own campaign plan (recommend a different USP and creative execution)

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