1. Catchy name of the planned business and short explanation of the reasons behind your choice. Industry or sector where the business idea will be implemented. Location and target market of the business 2. Problem statement: briefly formulate an existing problem on the market that your business idea would target (e.g.: market gap, misfunctioning of the markets, unsatisfied need that you are aiming at solving with your business, etc.) 3. Solution: how might the business idea solve the indicated problem? What product or service will you offer for the market? 4. Is the newly entered market highly competitive (several rivals with small market power) or rather oligopolistic (a few potent competitors who dominate the sector)? 5. How will you find capital for the business (fundraising, crowdfunding, venture capital from investors, bank loan, business angels, government-backed schemes, etc.) and appr. how much would be the initial costs of launching it? 6. Which are the main strengths or the business idea? Why is it unique and innovative? Which are the main vulnerabilities and risks of the project? (applying one of the matrices from Moodle, e.g.: Porters Five Forces, PESTEL, etc.)