1. {Chapter 2)Brain and Company is a consulting group that offers a foolproof pricing and revenue Optimization serviCe guaranteed to deliver 52 million in benefit to a custOmer. |t cests Brain and Company $500,000 to provide this service. Unfortunately, they have a competitor. Dissenture, that provides a similar, but somewhat inferior, serviCe that only delivers $1.5 million in guaranteed benefit- It also costs Dissenture $500,000 to provide this service- i.When competing with Dissenture, what price does Brain and Company need to charge in order to guarantee that they win the business? Assume that neither Dissenture nor Brain will price below cost and that both of them know each other's costs and the custOmer benefits in each case